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DOI:
https://doi.org/10.47059/ml.v20iS6.4210
ABSTRACT
The tourism industry is among the main elements of Kazakhstan’s brand in the world arena and is one of Kazakhstan’s economic constituents. Besides, tourism holds a powerful potential for the tourists to connect with the natural and cultural heritage values of the country. Therefore, the development of sacred sites in Kazakhstan as the priority direction to promote tourism services is becoming highly relevant. This study is necessitated by a range of existent scientific issues pertaining to the promotion of Kazakhstan’s sacred sites, including how much the tourists are satisfied with the offered services, to the problems of travel agencies in promoting the tourism services, and to examining both the key prerequisites for domestic tourism development and evaluation methods of sacred objects in Kazakhstan as the promotion vector of tourism services.